The Portfolio Manager: Digital and Lifestyle Product Marketing role based within Vodacom Financial Services.
Vodacom is on a journey to become the South Africa’s leading data company, moving from a handset retailer & network provider into a true marketing led business. We will achieve this and deliver on our brand purpose by providing the best voice and data experience in the industry. Central to our aspirations will be the ability to offer an unmatched, operationally efficient and commercially viable Vodacom experience across all media touch points.
This role will sit within Vodacom Financial services, which has been identified as an acceleration unit within the greater Vodacom group. The ambition is to expand its product offering, and diversify its clientele. The role is accountable for growing and driving customer engagement across all relevant media platforms for the Digital and Lifestyle services. Our key offerings include; music, video, gaming, e-health (mum and baby) and e-education.
The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and channel experience (TNPS), as well as revenue generated through the various channels and associated cost savings.
Your responsibilities will include:
Partner Marketing and Product Marketing
Digital Content, Loyalty and Value Added Services (VAS) strategies
Integrated campaign strategy and implementation across Vodacom Financial Services
Media strategy, implementation and performance across all media channels including radio, TV, outdoor, sponsorships, premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social
Ability to conceptualise and enhance customer experience across the entire customer journey, with strong focus on channel attribution
Drive breakthrough marketing innovation
Provide inspirational leadership and coaching across the Vodacom organisation, as well as external partners and agencies to enable delivery of marketing brand and commercial outcomes
The ideal candidate for this role will have:
Minimum of 8 to 10 yrs relevant experience essential in:
Commercializing Digital Content
Building Digital Ecosystems & Platforms
OTT products and services
Go to Market Strategies
Commercial, Product Life Cycle, Product Management
Driving Marketing and channels strategies (ATL & BTL).
Driving commercial & operational targets for marketing, sales, revenue, profitability, user experience quality measures, adoption of the products and services
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Tracking effectiveness of marketing campaigns and reporting findings to the product owners.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Creating strategic plans to win market share from competitors
Must have technical / professional qualifications:
3 year Business related Degree or National Diploma or MBA essential
Closing date for Applications: 28 July 2021
The base location for this role is, Midrand, Vodacom Campus
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.