The Head of Global Marketing Hematology will lead a $200MM franchise with a team of marketing and product management professionals with full responsibility for “upstream” and “downstream” marketing (end-to-end marketing), product communications, product launch and messaging as well as managing the Hematology product portfolio across 5 global regions (NA, LATAM, EMEA, APAC, and China) with 16 zones (16 country managers).
Additional objectives for the role include achieving greater outcomes with the existing product platforms through improved product messaging, brand management, sales training, sales tools, and sales support. It is ideal that this position establish tight linkage and working relationship with the global field-based teams. The Head of Global Marketing Hematology will have a seat on the Blood Diseases and Disorders Franchise Board and work closely with peers in R&D, Finance, RA/QA, Clinical Sales, and Supply Chain Management and collaborate across the other peer franchise groups.
Essential Job Functions
Responsibilities include but are not limited to the following:
Accountable for sustaining and maximizing market share and profitable growth in served
markets against competitors with specialized and/or selective offerings (Sysmex, Beckman-Coulter, Mindray, etc.)
Drives value levers for strategy plan and establishes competencies to ensure appropriate customer segmentation in hematology and commercial focus in selected markets
Defines launch timelines, regional or country release goals and business plans for innovative offerings.
Manages operational performance (e.g. product positioning, pricing, margin contribution, gross profit).
Supports regional or local marketing programs and sales incentives schemes.
Responsible to identify and drive cross-franchise synergies for workflow solutions.
Supports achievement of zone-specific BA targets and implementation of countermeasures in line with LD Zone Business Lead.
Host franchise calls for countries on market situation, competitive intelligence, project updates, supply chain and overall performance.
Responsible for resource allocation and prioritization across HQ functions as chair of cross functional franchise board.
Leading role model for marketing best practices such as creativity, management, research, branding, analytical.
• 10 Point-Plan KPIs
• Franchise revenue
• Gross margin
• IB growth
• Margin expansion in low profit accounts
• Deliver timely product development milestones
• Market share expansion